The Ad Council Youth and Reckless Driving video shows three teens plus another "teen" played by a comedian in a car. The driver begins to drive and the "teen" in the back says, "Don't you want to slow down." This implies that speed is one of the factors of reckless driving. The fact that all the passengers are males also implies that their demographic is more likely to drive recklessly and speed.
He then proceeds to pull out a video camera and ask the passenger sitting next to him to give his last words. He is more explicit about what will happen if the teen doesn't slow down: someone will get hurt. The ad is simple and brief. I think this is to its advantage and makes a simple message more powerful.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment